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Flash Point
Marketplace / Classifieds PlatformSelected project

Sooqna Classified Marketplace

A modern, Arabic-first classifieds marketplace with rich listings, instant buyer–seller messaging, favourites, market insights and an app-like mobile experience.

An Arabic-first online classifieds marketplace spanning multiple categories and cities

Sooqna
Sooqna Classified Marketplace — live homepage preview

Project Snapshot

Category
Marketplace / Classifieds Platform
Live
Sooqna
Key features
8

Services

MarketplaceWeb AppMessagingSearch & FiltersArabic / RTL
Overview

Project Overview

Sooqna is a modern classified-ads marketplace built Arabic-first with full right-to-left support. Flash Point delivered the complete platform — from listing creation and discovery to direct messaging, favourites and market analytics — in a fast, themeable interface that feels like a native app on mobile while scaling cleanly on the web.

Goal

Business Objective

Create a marketplace that lowers the friction of buying and selling: let sellers publish listings for free in a few steps, let buyers find exactly what they want by city and category, and connect the two with instant, in-platform messaging — all in an Arabic-first experience that works beautifully on phones.

The brief

Challenges

  • Design a marketplace architecture that scales across ten categories and many cities without losing discoverability.
  • Make search and filtering fast and intuitive — by category, city, price range and sort order — for non-technical users.
  • Handle image-rich listings with multiple photos, prices in different currencies, locations, timestamps and view counts.
  • Enable safe, direct buyer–seller communication inside the platform.
  • Deliver a genuinely mobile-first, Arabic RTL experience with the polish of a native app.
What we built

Solution Delivered

The platform pairs a fast Next.js/React frontend with a clean, Arabic RTL interface and a built-in theme system (classic, light and dark). Sellers post through a simple “add listing” flow; buyers browse ten emoji-led categories — cars, real estate, electronics, furniture, jobs, fashion, kids, sports, services and other — and refine with combined city + category search, price-range and sort filters. Each listing carries images, price (multi-currency), location, recency and view count. Direct messaging connects buyers and sellers, favourites let users save listings, and a market-insights view surfaces active cities and categories with reference prices. An app-style bottom navigation (Home, Favourites, Post, Messages, Account) and a business/advertising packages track round out the experience.

Experience

UI / UX Highlights

  • A built-in theme switcher (classic, light and dark) so users browse the way they prefer.
  • An app-style fixed bottom navigation — Home, Favourites, Post, Messages, Account — for one-thumb use.
  • Friendly emoji-led category tiles that make browsing instantly scannable.
  • Listing cards that surface price, location, recency and view count at a glance.
  • A clean, fully Arabic RTL layout designed for clarity and trust.
Every screen

Responsive Experience

Mobile-first throughout, with a native-app feel: a persistent bottom navigation bar, touch-friendly cards and controls, and an RTL layout that scales smoothly from phones to desktop.

Under the hood

Technical Highlights

  • Next.js + React + TypeScript with next/image for fast, image-rich listing pages.
  • Full Arabic right-to-left interface with a multi-theme design system.
  • URL-driven search and filtering (category, city, price, sort, pagination) for shareable, bookmarkable results.
  • Structured listing identifiers and a market-insights/analytics layer.
  • In-platform messaging and favourites tied to user accounts.
Current Features

Current platform features

Live capabilities — in production on the platform today.

Listings & Easy Posting

A simple, free “add listing” flow with multiple images, pricing, location and rich detail pages for every item.

Category Architecture

Ten clear categories — cars, real estate, electronics, furniture, jobs, fashion, kids, sports, services and more.

Search & Filters

Combined city + category search, price-range filtering and sort by newest or price — fast and intuitive.

Direct Messaging

Instant, in-platform buyer–seller chat so deals happen without sharing personal contact details up front.

Favourites

Save listings to a personal favourites list and return to them anytime from any device.

Market Insights

A market-statistics view showing active cities, active categories, reference prices and recent listing activity.

Accounts & Dashboard

User registration and login with a personal area for managing listings, messages and favourites.

Advertising & Business

Ad packages and business/enterprise solutions — a built-in route to monetising the marketplace.

Outcome

Results & value delivered

1

A scalable, multi-category marketplace ready to grow in listings, users and cities.

2

A frictionless mobile-first experience that mirrors the apps users already know.

3

Engagement features — messaging, favourites and insights — that bring users back.

4

A clear monetisation path through advertising packages and business solutions.

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